Audi Type

The new corporate typeface of Audi was exclusively designed by Paul van der Laan and Pieter van Rosmalen following an international competition. Introduced in 2009 — the year the company celebrated its 100th anniversary — this new typeface family represents self-confidence, dynamism and style combined with meticulous attention to detail.

Client: AUDI AG, Ingolstadt
Project supervision: MetaDesign, Berlin