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  • Audi Type

    The new corporate typeface of Audi was exclusively designed by Paul van der Laan and Pieter van Rosmalen following an international competition. Introduced in 2009 — the year the company celebrated its 100th anniversary — this new typeface family represents self-confidence, dynamism and style combined with meticulous attention to detail.

    Client: AUDI AG, Ingolstadt
    Art direction: MetaDesign, Berlin

    Winner 2011
    IF Communication Design Award
     

    IF Award 2011

    • Audi TypeThe Audi logo with tag lineAudi Type is used globally and therefore contains a large characterset.Audi Type in the Dutch edition of Audi MagazineAudi Type in the Dutch edition of Audi MagazineAudi Type in the Dutch edition of Audi MagazineAudi Type in the Dutch edition of Audi MagazineFirst use of Audi Type in the annual report of 2008First use of Audi Type in the annual report of 2008First use of Audi Type in the annual report of 2008Audi Type Normal, Italic, Bold and Bold ItalicAudi Type is used throughout the whole company, including its motorsport teamsAudi Type is used throughout the whole company, including its motorsport teamsAudi Type on the Audi V10 engine, used in the R15 Le Mans modelsAudi Type Extended Normal, Extended Italic, Extended Bold and Extended Bold ItalicFrankfurt Motor Show 2010Geneva Motor Show 20092010 Le Mans 24 hour race2010 Le Mans 24 hour race