Font

USA Today

Futura Today is a custom version of Futura, drawn for USA Today, one of America’s largest daily national newspapers. The fonts were produced in close collaboration with the designers at Wolff Olins, New York, who are responsible for the redesign of the newspaper.

Futura Today differs from regular Futura by featuring shorter extenders, several redesigned shapes (most obviously lowercase ‘j’, ‘t’ and ‘u’) and a drastic improvement in the quality of its outlines and metrics. All glyphs have been completely re-drawn, as well as re-spaced and re-kerned from scratch, to insure the highest quality and consistency.

In the newspaper, Futura Today is used alongside the Chronicle family from Hoefler & Co.

2012

Client
USA Today, McLean

Art direction
Wolff Olins, New York