Font

VPRO

In August 2010, Dutch public broadcasting corporation VPRO launched their new identity, designed by studio Thonik in Amsterdam. Based on the four letters of the VPRO logo, Bold Monday developed a custom type family to complement the new visual identity.

The typeface belongs to the genre of geometric sans-serifs, a group in which Futura (1927) and Avant Garde (1970) can be regarded as the most prominent members. Compared to those two typefaces, the VPRO family is less rigid — the ‘o’ is not a perfect circle for instance — and has a warmer, more humane appearance. The two weights include many stylistic alternates and special ligatures such as the Dutch ‘ij’ and ‘IJ’-digraph. With a generous x-height and its playful details, the typeface is designed to feel most at home in larger sizes and display applications.

2010

Client
VPRO, Hilversum

Art direction
Thonik, Amsterdam